Privacy Policy

Last updated: 23 March 2024

Maeve Quinn operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a carefully selected shopping experience (the “Services”). Maeve Quinn is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any part of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information”, we refer to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or anonymised in such a way that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you live and what is permitted or required by applicable law:

  • Contact details, including name, address, billing address, shipping address, phone number and email address.
  • Financial information, including credit card details, debit card details, financial account details, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, add to your cart, add to your wishlist or purchase, return, exchange or cancel, as well as your previous transactions.
  • Communications with us, including the information you include in communications with us, for example when you send a customer service request.
  • Device information, including information relating to your device, browser or network connection, IP address and other unique identifiers.
  • Usage information, including information relating to your interaction with the Services, such as how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or visit our website, including through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
  • From our partners or other third parties, to the extent permitted by applicable law.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  • Providing, personalising and improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items of interest, send notifications relating to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, allow you to publish reviews and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to adapt and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by email, SMS or post, and to show you online adverts relating to products or services on the Services or on other websites, including based on the items you have purchased or added to your cart and other activity carried out on the Services, where permitted by applicable law and, where required, with your consent.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action in relation to potentially fraudulent, illegal, unsafe or harmful activity, protect public safety and protect our services. If you choose to use the Services and register an account, you are responsible for keeping your login details secure. We strongly recommend that you do not share your username, password or other access details with third parties.
  • Communicating with you. We use your personal information to provide customer support, respond to your requests, offer effective services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from public or government authorities, to investigate or participate in potential or actual legal proceedings, and to enforce or investigate potential breaches of our terms or policies.

Legal basis for processing

Where applicable law requires a legal basis for processing personal information, we process your personal data on the basis of one or more of the following legal bases:

  • Performance of a contract, for example to process your order, manage payment, arrange shipping and provide after-sales support.
  • Legal obligations, for example to comply with tax, accounting, administrative obligations or legitimate requests from competent authorities.
  • Legitimate interest, for example to improve our Services, prevent fraud, protect the website and manage communications relating to your orders or requests.
  • Consent, for example for certain marketing activities, non-essential cookies or other activities for which the law requires your consent. You may withdraw your consent at any time, without affecting the lawfulness of processing carried out before the withdrawal.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties that perform services on our behalf, for example IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping.
  • With business and marketing partners to provide marketing services and show you advertising, where permitted by applicable law and, where required, with your consent. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies.
  • When you authorise us, request us or otherwise consent to the disclosure of certain information to third parties, for example to ship products or through the use of social widgets or login integrations.
  • With our affiliates or otherwise within our corporate group, where applicable.
  • In connection with a business transaction, such as a merger, acquisition, reorganisation or other similar transaction, or to comply with applicable legal obligations, enforce applicable terms of service or policies, and protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access and use of the Services in order to provide and improve the Services. Information that you submit through the Services will be transmitted and shared with Shopify, as well as with third parties that may be located in countries other than the country in which you reside, in order to provide and improve the Services. In addition, to protect, grow and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights relating to the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, nor for the accuracy, completeness or reliability of the information on such sites. Information that you provide in public or semi-public spaces, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms. The inclusion of such links does not, in itself, imply any endorsement of the content of those platforms or their owners or operators, unless otherwise stated in the Services.

Children’s data

The Services are not intended for use by minors. We do not knowingly collect personal information relating to minors below the age required by applicable law in your jurisdiction. If you are the parent or guardian of a minor who has provided us with their personal information, you can contact us using the contact details below to request its deletion.

Security and retention of information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The period for which we retain your personal information depends on several factors, for example whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We retain personal information only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request to the extent permitted by law.

  • Right of access. You may have the right to request access to the personal information we hold about you.
  • Right to rectification. You may have the right to request correction of inaccurate or incomplete personal information we hold about you.
  • Right to erasure. You may have the right to request deletion of the personal information we hold about you.
  • Right to restriction of processing. You may have the right to request restriction of the processing of your personal information in certain circumstances.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, in certain circumstances and subject to certain exceptions.
  • Right to object. You may have the right to object to the processing of your personal information, including processing for direct marketing purposes or on the basis of our legitimate interest, where provided for by applicable law.
  • Right to withdraw consent. Where we process your personal information on the basis of consent, you may have the right to withdraw that consent at any time.
  • Managing communication preferences. We may send you promotional emails and you can opt out of receiving them at any time by using the unsubscribe option included in the emails we send. Even if you choose not to receive promotional communications, we may still send you non-promotional emails, for example relating to your account or orders placed.

You can exercise these rights, where applicable, through the features available in the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorised representative to submit requests on your behalf. Before accepting a request from a representative, we will require proof that you have authorised them to act on your behalf and we may need to verify your identity directly. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints relating to the way we process your personal information, we ask that you contact us using the contact details below. Depending on where you live, you may have the right to lodge a complaint with the competent data protection authority. In Ireland, you can contact the Data Protection Commission (DPC).

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the competent authority in the United Kingdom, where applicable, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the updated version of the Privacy Policy on this website, update the “Last updated” date and provide any notices required by applicable law.

Contact

For any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, you can contact us by email at info@maeve-quinn.com.